INFLUÊNCIA DAS AMEAÇAS DE GÊNERO E COMPORTAMENTO DE SUPERAÇÃO NA SATISFAÇÃO DE EMPREENDEDORAS

Vânia Maria Jorge Nassif, Marcos Hashimoto, Candido Borges, Jefferson La Falce, Edmilson de Oliveira Lima

Abstract


Objetivo: Desenvolver uma reflexão teórica sobre a influência das ameaças de gênero e do comportamento de superação sobre a satisfação no trabalho e na família de mulheres empreendedoras. 

Método: Trata-se de um ensaio teórico alicerçado nas literaturas brasileira e internacional para o desenvolvimento de um modelo útil à elaboração de uma escala de ameaças às atividades empreendedoras realizadas por mulheres.

Originalidade/Relevância: Os construtos tratados provêm de uma pesquisa empírica que ofereceu uma tipologia de ameaças enfrentadas por empreendedoras e dos comportamentos de superação delas. O modelo proposto para o desenvolvimento de uma escala de ameaças às atividades empreendedoras de mulheres é inédito e responde a importantes necessidades de pesquisa. Isso caracteriza a relevância e a originalidade do artigo e de suas contribuições.

Resultados: O artigo possibilitou uma inédita e necessária abordagem teórica sobre as interações entre constructos relevantes. Foi possível identificar que as ameaças e o comportamento de superação são preditores do nível de satisfação das empreendedoras. Os resultados trazem um modelo para compor a agenda de pesquisa sobre esses temas, necessária para a compreensão detalhada do empreendedorismo realizado por mulheres.

Contribuições teóricas/metodológicas: O artigo oferece novas contribuições ao refletir: i) o desenvolvimento econômico produzido pelas mulheres e a discriminação da mulher no contexto do empreendedorismo; ii) a relevância de sua atuação no cenário social e o preconceito que ainda sofre; iii) o papel dos negócios empreendidos por mulheres e as diversas dificuldades vivenciadas por elas, inclusive no contexto familiar; iv) diferentes  posicionamentos sobre homens e mulheres no empreendedorismo; v) a  escassez de estudos e evidências empíricas sobre ameaças vivenciadas por mulheres empreendedoras considerando a (in)satisfação delas nos negócios.


Keywords


Ameaças; Comportamento de Superação; Empreendedoras; Gênero; Satisfação na Família e no Trabalho.

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DOI: https://doi.org/10.24023/FutureJournal/2175-5825/2020.v12i3.540

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