Influence of Gender Threats and Overcoming Behavior on the Satisfaction of Women Entrepreneurs

Vânia Maria Jorge Nassif, Marcos Hashimoto, Candido Borges, Jefferson La Falce, Edmilson de Oliveira Lima

Abstract


Objective: To make a theoretical reflection on the influences of gender threats and overcoming behaviors on the satisfaction in work and family of women entrepreneurs.

Method: The article is a theoretical essay based on the Brazilian and international literature aiming the development of a model which is useful to elaborate a scale regarding threats to women’s entrepreneurial activities.

Originality / Relevance: The approached constructs come from an empirical research which offered a typology of threats faced by woman entrepreneurs and their overcoming behaviors. The model proposed for the development of a scale regarding threats to women’s entrepreneurial activities is new and responds to important research needs. This characterizes the relevance and originality of the article and its contributions.

Results: The article made possible an innovative and necessary theoretical approach about the interactions among relevant constructs. It was possible to identify that the threats and the overcoming behavior predict the satisfaction level for women entrepreneurs. The results offer a model to compose a research agenda about these subjects which is necessary to understand in detail the women entrepreneurship behavior.

Theoretical / methodological contributions: The article offers new contributions reflecting: i) the economic development generated by women and the discrimination they suffer in the entrepreneurship context; ii) the relevance of their participation in the social scenario and the prejudice they still suffer; iii) the role of women’s businesses and the diverse difficulties they live, also in the familiar context; iv) different perspectives on men and women in entrepreneurship; v) the lack of studies and empirical data about threats suffered by women entrepreneurs considering their (dis)satisfaction in businesses.


Keywords


Threats; Overcoming Behavior; Women Entrepreneurs; Gender; Satisfaction in Family and Work.

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DOI: https://doi.org/10.24023/FutureJournal/2175-5825/2020.v12i3.540

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