Strategic Management in Public Administration: A Balanced Scorecard Applicability Framework in School Management




Strategic management, Balanced scorecard, Public administration, Public school


Purpose - This study aims at developing a framework of the Balanced Scorecard (BSC) in public educational organizations.

Theoretical framework There are 3-sections: Strategic planning in public sector, Balanced Scorecard and BSC in the public sector. Strategic management in public administration is an important issue, with the BSC as one of the most widely used tools. Although, the application of this technique in public schools is still unexplored and uncommon, it does possess the potential to improve their effectiveness.

Methodology - A 3-stage qualitative approach: (i) 8 semi-structured interviews with the principals of participating schools; (ii) 4 stages of focus groups with 3 of the principals from different schools; and (iii) non-participant observation using a field diary. Also, the data were analyzed through content analysis and cross-referencing the different forms of data collected.

Findings - The results do not indicate a vast knowledge concerning the BSC’s techniques and tools, or an alignment between management planning posture, principles nor objectives of BSC application. Also, school planning is realized through the expertise of the Principal, without instruments of strategic management. Finally, adapted BSC models and strategic maps were proposed in public schools to collaborate and facilitate the strategic management process.

Research, Practical & Social implications - The paper contributes towards developing new research agendas for strategic management in Brazil, with the possibility of improving public results and to appoint new practices in public schools.

Originality/value - We have collaborated with the creation of a tool to use in the strategic planning of primary schools and pushing BSC studies into public sectors.


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Author Biographies

Pedro Henrique de Oliveira, School of Engineering, University of São Paulo

PhD Student at School of Engineering, University of São Paulo (EESC/USP)

Marco Antonio Catussi Paschoalotto, University of West Paulista

Professor at University of West Paulista (UNOESTE)

Diego Valério de Godoy Delmônico, Bauru Engineering School, Paulista State University

PhD Student at Bauru Engineering School, Paulista State University (FEB/UNESP)

Fernando de Souza Coelho, School of Arts, Sciences and Humanities, University of São Paulo

Professor at School of Arts, Sciences and Humanities, University of São Paulo (EACH/USP)

Fernando César Almada Santos, School of Engineering, University of São Paulo

Associated Professor School of Engineering, University of São Paulo (EESC/USP)

Edmundo Escrivão Filho, School of Engineering, University of São Paulo

Senior Associated Professor School of Engineering, University of São Paulo (EESC/USP)


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How to Cite

Oliveira, P. H. de, Paschoalotto, M. A. C., Delmônico, D. V. de G., Coelho, F. de S., Santos, F. C. A., & Escrivão Filho, E. (2020). Strategic Management in Public Administration: A Balanced Scorecard Applicability Framework in School Management. Future Studies Research Journal: Trends and Strategies, 12(3), 458–482.



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