Strategic Management in Public Administration: A Balanced Scorecard Applicability Framework in School Management

Pedro Henrique de Oliveira, Marco Antonio Catussi Paschoalotto, Diego Valério de Godoy Delmônico, Fernando de Souza Coelho, Fernando César Almada Santos, Edmundo Escrivão Filho

Abstract


Purpose - This study aims at developing a framework of the Balanced Scorecard (BSC) in public educational organizations.

Theoretical framework There are 3-sections: Strategic planning in public sector, Balanced Scorecard and BSC in the public sector. Strategic management in public administration is an important issue, with the BSC as one of the most widely used tools. Although, the application of this technique in public schools is still unexplored and uncommon, it does possess the potential to improve their effectiveness.

Methodology - A 3-stage qualitative approach: (i) 8 semi-structured interviews with the principals of participating schools; (ii) 4 stages of focus groups with 3 of the principals from different schools; and (iii) non-participant observation using a field diary. Also, the data were analyzed through content analysis and cross-referencing the different forms of data collected.

Findings - The results do not indicate a vast knowledge concerning the BSC’s techniques and tools, or an alignment between management planning posture, principles nor objectives of BSC application. Also, school planning is realized through the expertise of the Principal, without instruments of strategic management. Finally, adapted BSC models and strategic maps were proposed in public schools to collaborate and facilitate the strategic management process.

Research, Practical & Social implications - The paper contributes towards developing new research agendas for strategic management in Brazil, with the possibility of improving public results and to appoint new practices in public schools.

Originality/value - We have collaborated with the creation of a tool to use in the strategic planning of primary schools and pushing BSC studies into public sectors.


Keywords


Strategic management; Balanced scorecard; Public administration; Public school

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DOI: https://doi.org/10.24023/FutureJournal/2175-5825/2020.v12i3.517

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