STRATEGIES FOR NEW INTERNATIONAL VENTURES IN THE BRAZILIAN SUGARCANE INDUSTRY: THE CASE OF ETH BIONERGIA

Authors

  • Marina Carrilho Soares FEA/USP
  • Heidy Rodriguez Ramos FEA/USP

DOI:

https://doi.org/10.24023/FutureJournal/2175-5825/2009.v1i2.37

Abstract

This study aims to identify cases of new international ventures in the Brazilian sugarcane industry, specifically as regards ethanol production, i.e., companies that are established from start to have an international profile. The paper explores the case of one such enterprise in the light of the theories addressed. In the last few years, a rising number of companies with this profile have appeared. This runs contrary to the main classical theories of internationalization, which present this process as evolutionary. As for the sugarcane industry, it has expanded considerably in recent years, which led many groups to invest in this segment. This study is a descriptive, qualitative piece of research and is based on the case study of a company recently established in this sector. Analyzing the chosen organization and comparing it to the studied theories, the authors concluded that there is, indeed, a type of organization with the profile of a new international venture.

Key-words: Internationalization. New international ventures. Sugarcane industry. Brazil.

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Published

2009-12-19

How to Cite

Soares, M. C., & Ramos, H. R. (2009). STRATEGIES FOR NEW INTERNATIONAL VENTURES IN THE BRAZILIAN SUGARCANE INDUSTRY: THE CASE OF ETH BIONERGIA. Future Studies Research Journal: Trends and Strategies, 1(2), 67–92. https://doi.org/10.24023/FutureJournal/2175-5825/2009.v1i2.37

Issue

Vol. 1 No. 2 (2009): Future Studies Research Journal

Section

Artigos / Articles

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