A STUDY CONCERNING OPEN INNOVATION AND ITS RELATION TO INNOVATION AND MARKET ORIENTATION
AbstractMany global companies, which are proactive to continuous changes in the market so as to access complementary assets, satisfy customers, pursue growth and sustainable competitive advantage, are practicing open innovation, a new paradigm that uses techniques and tools for the development of an innovative collaboration network. Furthermore, there are studies suggesting that companies ought to be market-driven so innovation might be successful. Therefore, this research sought to contribute with the scientific body by addressing the new open innovation paradigm (Chesbrough, 2003) and the widespread strategy of market orientation in the field of innovation. To this effect, we sought to determine whether there is positive correlation between open innovation, innovation and market orientation based on Jaworski and Kohli´s (1993) three pillars. The empirical study was conducted by means of a quantitative survey with the application of a questionnaire at different corporate functional levels. To treat data, we adopted the Spearman´s statistical correlation method. Results linked to the theoretical framework demonstrated that innovation is related to market orientation, but this in turn has no significant relationship with open innovation. It was also verified that there is a deficiency in the generation and dissemination of intelligence, which are fundamental for the correlation between market orientation and open innovation.
How to Cite
Authors who publish with this journal agree to the following terms:
1. Authors who publish in this journal agree to the following terms: the author(s) authorize(s) the publication of the text in the journal;
2. The author(s) ensure(s) that the contribution is original and unpublished and that it is not in the process of evaluation by another journal;
3. The journal is not responsible for the views, ideas and concepts presented in articles, and these are the sole responsibility of the author(s);
4. The publishers reserve the right to make textual adjustments and adapt texts to meet with publication standards.
5. Authors retain copyright and grant the journal the right to first publication, with the work simultaneously licensed under the Creative Commons Atribuição NãoComercial 4.0 internacional, which allows the work to be shared with recognized authorship and initial publication in this journal.
6. Authors are allowed to assume additional contracts separately, for non-exclusive distribution of the version of the work published in this journal (e.g. publish in institutional repository or as a book chapter), with recognition of authorship and initial publication in this journal.
7. Authors are allowed and are encouraged to publish and distribute their work online (e.g. in institutional repositories or on a personal web page) at any point before or during the editorial process, as this can generate positive effects, as well as increase the impact and citations of the published work (see the effect of Free Access) at http://opcit.eprints.org/oacitation-biblio.html• 8. Authors are able to use ORCID is a system of identification for authors. An ORCID identifier is unique to an individual and acts as a persistent digital identifier to ensure that authors (particularly those with relatively common names) can be distinguished and their work properly attributed.