Estratégia e Ciência de Dados Relacionadas à Vantagem Competitiva – um Ensaio Teórico

Authors

  • Mauricius Munhoz de Medeiros Universidade Federal do Rio Grande do Sul - UFRGS, Rio Grande do Sul, (Brasil).  https://orcid.org/0000-0001-5552-4897
  • Antônio Carlos Gastaud Maçada Universidade Federal do Rio Grande do Sul - UFRGS, Rio Grande do Sul, (Brasil) https://orcid.org/0000-0002-8849-0117
  • José Carlos da Silva Freitas Júnior Universidade do Vale do Rio dos Sinos - UNISINOS, Rio Grande do Sul, (Brasil)

DOI:

https://doi.org/10.24023/FutureJournal/2175-5825/2021.v13i3.565

Keywords:

Ciência de Dados, Estratégia de Dados, Cultura Orientada por Dados, Governança de Dados, Vantagem Competitiva

Abstract

Objetivo:  defender a tese de que estratégia, cultura e governança de dados são determinantes no modo como a organização obtém vantagem competitiva por meio da ciência de dados.

Método: este ensaio está fundamentado em uma revisão teórica de estudos empíricos e conceituais para a identificação e definição de construtos e desenvolvimento de proposições, e de um modelo de conceitual.

Originalidade/Relevância: na Era Digital, o Big Data e a Ciência de Dados redefiniram a produtividade, a inovação e a competitividade. Contudo, o sucesso no uso da Ciência de Dados depende do adequado alinhamento entre os fatores estratégicos.

Resultados: considera-se que o modelo organizacional, formado pela estratégia, cultura e governança de dados, beneficia o uso da Ciência de Dados. Conclui-se, então que, para suportar a transformação digital, as organizações precisem formular sua estratégia de dados, além de estabelecer a composição ideal entre cultura e governança, a fim de direcionar suas capacidades analíticas e desbloquear o potencial da Ciência de Dados em prol da vantagem competitiva.

Contribuições Teóricas:  o modelo teórico proposto é original por combinar construtos relacionados à gestão estratégica da Ciência de Dados, estabelecendo as bases para a compreensão de suas inter-relações, e descrevendo a relação destes com a vantagem competitiva.

Contribuições para a Gestão:  o modelo teórico proposto pode ser utilizado tanto para direcionar a gestão estratégica dos dados, como para balancear o alinhamento estratégico organizacional que influencia no uso da Ciência de Dados, bem como para avaliar o sucesso das iniciativas analíticas e as vantagens competitivas obtidas.

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Author Biographies

Mauricius Munhoz de Medeiros, Universidade Federal do Rio Grande do Sul - UFRGS, Rio Grande do Sul, (Brasil). 

Doutorando em Adminstração na Universidade Federal do Rio Grande do Sul - UFRGS, Rio Grande do Sul, (Brasil). 

Antônio Carlos Gastaud Maçada, Universidade Federal do Rio Grande do Sul - UFRGS, Rio Grande do Sul, (Brasil)

Doutor em em Administração pela Universidade Federal do Rio Grande do Sul - UFRGS, Rio Grande do Sul, (Brasil). Professor e Pesquisador do Pograma de Pós-Graduação em Administração (PPGA) da Universidade Federal do Rio Grande do Sul - UFRGS. 

José Carlos da Silva Freitas Júnior, Universidade do Vale do Rio dos Sinos - UNISINOS, Rio Grande do Sul, (Brasil)

Doutor em administração pelo PPGA da Universidade Federal do Rio Grande do Sul - UFRGS, Rio Grande do Sul, (Brasil). Professor Universitário na Universidade do Vale do Rio dos Sinos - UNISINOS, Rio Grande do Sul, vinculado ao PPG em Gestão e Negócios.

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Published

2021-09-02

How to Cite

Medeiros, M. M. de, Maçada, A. C. G., & Freitas Júnior, J. C. da S. (2021). Estratégia e Ciência de Dados Relacionadas à Vantagem Competitiva – um Ensaio Teórico. Future Studies Research Journal: Trends and Strategies, 13(3), 325–355. https://doi.org/10.24023/FutureJournal/2175-5825/2021.v13i3.565

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