Cerqueira AVL, Lopes EL, da Silva JG. Experience Marketing Backstage: The View of the Managers in the Application of Branding Strategies Through Actions of Sponsorship and Development of Projects and Events. FSRJ [Internet]. 2019 Jan. 6 [cited 2025 Apr. 2];11(1):25-47. Available from: https://revistafuture.org/FSRJ/article/view/371