Cerqueira, Alana Vitória Lacerda, Evandro Luiz Lopes, and Jussara Goulart da Silva. “Experience Marketing Backstage: The View of the Managers in the Application of Branding Strategies Through Actions of Sponsorship and Development of Projects and Events”. Future Studies Research Journal: Trends and Strategies 11, no. 1 (January 6, 2019): 25–47. Accessed May 1, 2024. https://revistafuture.org/FSRJ/article/view/371.