MOURAD, A. I.; SERRALVO, F. A. Study on the Influence of Brand Positioning on the Competitive Performance of Organizations. Future Studies Research Journal: Trends and Strategies, [S. l.], v. 10, n. 3, p. 427–449, 2018. DOI: 10.24023/FutureJournal/2175-5825/2018.v10i3.400. Disponível em: https://revistafuture.org/FSRJ/article/view/400. Acesso em: 24 apr. 2024.