TY - JOUR AU - Martins de Paiva, Eliane AU - Silva Neto, G. R. AU - Ferreira da Silva, Antonio Donizete AU - Araujo Carneiro da Cunha, JĂșlio PY - 2023/04/15 Y2 - 2024/03/29 TI - Consumer behavior in response to the effects of the covid-19 pandemic: a study on the relationship between self-isolation intention and unusual purchases JF - Future Studies Research Journal: Trends and Strategies JA - FSRJ VL - 15 IS - 1 SE - Artigos / Articles DO - 10.24023/FutureJournal/2175-5825/2023.v15i1.744 UR - https://revistafuture.org/FSRJ/article/view/744 SP - e0744 AB - <p><strong>Purpose:</strong> The aim of this study is to investigate consumer behavior in the context of the COVID-19 pandemic in Brazil to assess the relationship between the intention of self-isolation and to make unusual purchases.</p><p><strong>Methodology /Approach</strong>: Through an online survey with a sample of 181 individuals in Brazil, the proposed model and hypotheses were tested using Structural Equation Modeling (PLS-SEM.)</p><p><strong>Findings:</strong> The results demonstrate a link between perceived severity in the two behavioral responses measured, the intention to make unusual purchases and, more strongly, the intention to voluntary self-isolation.</p><p><strong>Originality/Value:</strong> The study discusses consumer behavior for unusual purchases (cyberchondria) in risky situations such as the COVID-19 pandemic in Brazil.</p><p><strong>Contributions and implications</strong>: We demonstrate how information overload leads to cyberchondria. In addition, the perceived severity leads the individual to make unusual purchases and self-isolation. In turn, exposure to online information sources leads to cyberchondria, which leads to behavior that increases the intention to make unusual purchases, and to self-isolation, which further increases exposure to online information. Furthermore, this study extends existing research (Laato et al., 2020) that suggests that research be carried out in different contexts.</p> ER -