Internationalization Strategies of Brazilian Multinational Enterprises Manufacturers of Agricultural Implements: Two Case Studies

Authors

DOI:

https://doi.org/10.24023/FutureJournal/2175-5825/2018.v10i2.316

Keywords:

Multinationals, Foreign Investment, Globalization, Latin America, Emerging Countries

Abstract

The objective of this pape ris to analyze the internationalization strategies of Brazilian multinational companies that manufacture agricultural implements. For the realization of theoretical-empirical framework are adopted the Dunning Typologies, the Nordic School and the Cultural Dimensions of Hofstede. For this, two pilot cases of competing companies that have very similar characteristics in terms of organizational structure are analyzed. This study evidenced to what extent strategic alignment is goal-oriented in terms of: (i) exploitation of natural resources and cost advantages of unskilled labor; (Ii) location seeking advantages and market synergies; (Iii) investments oriented to the search for strategic assets of the type efficiency seeking (those that seek to rationalize production and explore economies of specialization and location); (Iv) strategic asset seeking investments (aimed at the acquisition of resources and competences with the objective of increasing their competitiveness through innovation and growth of strategic capacities).

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Author Biographies

Ricardo Leonardo Rovai, Universidade Nove de Julho - UNINOVE

Doutor em Engenharia de Produção pela Universidade de São Paulo - USP, (Brasil). Professor do Mestrado Profissional em Gerenciamento de Projetos da Universidade Nove de Julho - UNINOVE. (In Memorian).

Priscila Rezende da Costa, Universidade Nove de Julho - UNINOVE.

Doutora em Administração pela Universidade de São Paulo - USP, (Brasil). Diretora do Programa de Pós-graduação em Administração da Universidade Nove de Julho - UNINOVE, São Paulo. É Professora dos Cursos de Mestrado e Doutorado em Administração e Editora Científica dos Periódicos International Journal of Innovation (IJI) e Innovation & Management Review (IMR).

Renato Ribeiro Nogueira Ferraz, Universidade Nove de Julho - UNINOVE.

Doutor em Ciência Básicas – Nefrologia pela Universidade Federal de São Paulo, UNIFESP, São Paulo, (Brasil). Professor Permanente do Programa de Mestrado Profissional em Administração - Gestão em Sistemas de Saúde (PMPA-GSS) da Universidade Nove de Julho - UNINOVE.

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Published

2018-05-01

How to Cite

Rovai, R. L., da Costa, P. R., & Ferraz, R. R. N. (2018). Internationalization Strategies of Brazilian Multinational Enterprises Manufacturers of Agricultural Implements: Two Case Studies. Future Studies Research Journal: Trends and Strategies, 10(2), 270–302. https://doi.org/10.24023/FutureJournal/2175-5825/2018.v10i2.316

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