Creative Economy as Applied to Information Technology (IT) Companies

Authors

  • Leonardo Fabris Lugoboni FEA-USP - DOUTORANDO FECAP - PROFESSOR INSPER - PROFESSOR
  • Marcus Vinicius Moreira Zittei FECAP-SP / PROFESSOR FURB-SC / DOUTORANDO
  • Carlos Felipe Martins de Moraes FECAP - ESPECIALISTA
  • Itzhak David Simão Kaveski FURB - MESTRANDO

DOI:

https://doi.org/10.24023/FutureJournal/2175-5825/2014.v6i1.146

Keywords:

Creative Economy, Information Technology, Innovation, Intellectual Capital.

Abstract

This research addresses creative economy, wherein creative industries are deemed amongst the economy's most dynamic sectors and are characterized as being those that highly prize intellectual capital, invest in technology and innovation. Collectively, these in turn offer individuals, businesses and cities opportunities to generate economic growth and development. The study herein presented sought to examine the application of creative economy at information technology companies. To this effect, IT professionals and others who work at large technology companies were interviewed so as to identify creative economy characteristics at companies comprised by this specific economic sector. Findings enabled the conclusion that creative economy is effectively present in IT companies´ day-to-day routines since the former is reportedly a sector that features a high degree of both dynamism and constant change, whereby creative economy characteristics help companies innovate whilst simultaneously hallmarks as being extremely demanding. 

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Author Biographies

Leonardo Fabris Lugoboni, FEA-USP - DOUTORANDO FECAP - PROFESSOR INSPER - PROFESSOR

Doutorando em Administração, Mestre em Administração, Professor

Marcus Vinicius Moreira Zittei, FECAP-SP / PROFESSOR FURB-SC / DOUTORANDO

CONTADOR, PROFESSOR, MESTRE EM CIÊNCIAS CONTÁBEIS, DOUTORANDO EM CIENCIAS CONTABEIS E ADMINISTRAÇÃO

Carlos Felipe Martins de Moraes, FECAP - ESPECIALISTA

Especialista em Finanças Empresariais

Itzhak David Simão Kaveski, FURB - MESTRANDO

Mestrando em Ciências Contábeis, Contador

Published

2014-06-30

How to Cite

Lugoboni, L. F., Zittei, M. V. M., Moraes, C. F. M. de, & Kaveski, I. D. S. (2014). Creative Economy as Applied to Information Technology (IT) Companies. Future Studies Research Journal: Trends and Strategies, 6(1), 152–171. https://doi.org/10.24023/FutureJournal/2175-5825/2014.v6i1.146